Role at Rise at Seven

Social & Campaigns Director – I head up all things social media, brand strategy and creative campaigns at Rise. You’ll often find me outside the office, on the curb corner, preaching about being in social, or shouting about why brands need to pull more than they push. My job is to make our clients famous online (and sometimes offline too).

Where did it all start for you?

I started my career in PR, after studying it at university. However, I quickly learnt writing wasn’t for me, my interests and skills lay in creativity.

I quickly moved into the world of social media, leading global brand accounts in my early 20s before taking the bold step of starting my own agency at 26. Whalecake went on to be named the Global Small Social Media Agency of the year in 2022, alongside a flurry of other industry leading awards.

After 6 years, I joined a large network agency before joining the agency I had always admired from afar - Rise.

Carrie and I had known each other for a while and had explored the idea of me joining several times - but the timing was right in spring of 2024.

I’m incredibly proud of what we’ve achieved as a team since I joined. I have nothing but excitement for what lies ahead, as Rise At Seven continues to wade into the social media and brand strategy space.

Experience so far:

I’m proud to have worked with the likes of: Admiral / Bacardi / Beauty Pie / Betway / BetUS / Capital One / Diageo / Glamorgan County Cricket Club / Global Knives / Hawaiian Tropic / Kroger / LastMinute.com / Loneliness Awareness Week - Marmalade Trust / Marchon / Mercedes / North Face / Park Dean Holiday Resorts / SharkNinja / SKINS / Somerset County Cricket Club / Quorn / Red Bull / SumUp / Tama Drums / Tandem Bank / TechnoGym / Travel Republic / TripAdvisor / Tropic Skincare / Wayfair / Wilkinson Sword

What I’m best at:

I’m at my best when brands have lost their way or want to find new ways to tap into social culture, rooted in a robust brand strategy. As you’ve worked out by now, I’m all about helping brands be in social. Over the years, I have always kept my foundation of PR thinking, layering this with brand strategy and social-first thinking.

What I’m known for:

I’m an ideas guy. Always looking to innovate and push the boundaries with social and the intersection with brand. Outside of work, I’m a family man with two beautiful children who keep me busy - I describe my little boy as a project!

Strong opinion I have about my craft:

If you are, or want to be, a category leader you can’t afford to be on social, you have to be in it!

Fun fact:

My dreams of featuring on MTV Cribs as a famous wakeboarder/musician unfortunately didn’t quite come to fruition, although I did become the UK wakeboard champion and my band was booked to play a show with Professor Green in his hay-day.