What's your role at Rise at Seven?

Marketing and growing the best content agency in the industry like it’s one of our clients. I connect the dots between brand, search, social, PR and creative, and turn that into demand. I communicate, educate and inspire marketers on how to fix the real problem with their brand, and use our learnings to share that message across the UK, US, Europe and APAC. From positioning and product to campaigns and content, I pioneer tactics like social search, attracting the biggest brands in the world, and making noise that sells.

Where did it all start for you?

I started out as a creator and built a big following across a bunch of social platforms. Then my main account got taken down. That’s when I realised I needed to pivot. I’d always enjoyed social, so I started creating content for brands (which, by the way, is way harder than doing it for yourself). That eventually led me to working with some of the biggest brands, helping them grow their organic marketing strategy from the ground up.

Experience so far:

Across that time I've worked in social, influencer, PR, SEO multi-channel search with brands of all sizes in various different marketing roles, Most of this has been on the Organic side as an organic growth consultant and now I'm taking those skills working alongside some of the best marketers in the world to see what we can break.

What I’m best at:

Spotting where the industry’s really going not just what marketers are saying, but what brands are actually doing. I spend a lot of time studying trends, culture shifts and strategy in the wild alongside real brand strategies, what our own teams are doing. That gives me an edge when it comes to refining our own messaging, positioning and go-to-market. It’s not just pattern spotting it’s knowing which patterns matter.

What I’m known for:

Taking selfies, Facetiming everyone instead of a phone call (I wanna see your face!!) talking about marketing

Strong opinion I have about my craft:

You should aim to make bad content – just like you accept bad workouts at the gym. It keeps you consistent. You need 30 “off” pieces a month a quarter to stay in the game, to find the great ones. Waiting for perfect kills momentum. Publish, learn, repeat, that’s how you grow.

Fun fact:

I used to box and competed in kickboxing and karate. Massive fan of anything fight-related. They used to call me Pretty Boy Ray because I cared more about my hair getting messed up in sparring than getting hit. Priorities.