What is your role at Rise At Seven?

Managing Partner, Craft - head up our OESP proposition which includes all our our search, social, PR and strategy teams. I ensure that our work is laser focused on our client’s success.

Where did it all start?

I started my career in music, and spent my 20s travelling the world managing DJs and record producers. There are stories. At 30 years old, so much business and pleasure wasn’t working for me and I decided on a career change that I could utilise my skills. A client service role in digital marketing was the answer, swapping album campaigns for social campaigns and event marketing to performance marketing. I found my place helping brands connect their brand and performance strategies to maximise return on investment. Over 5 years I grew to the role of Global Business Director until I took an opportunity to move client side. For the next 3 years I led global digital marketing and paid media at Canada Goose. Over that time I pulled together paid, owned and earned marketing teams to develop a unified marketing function for efficient growth.

And so here I am at Rise, helping our brands maximise the impact of our partnership through integrated marketing strategies.

Experience so far:

Aside from Canada Goose, with whom I either worked for or with for over 7 years, I’ve worked with Amazon, JBL, TGI Fridays, Destination Canada, Byron Burger, Disney Store, NBA, Parkdean, JD Sports, and many more. Before that I ran social media and Youtube alongside major and independent record labels selling shows and selling songs. I’ve run pop up restaurants, worked on Navy ships, gone door to door selling energy and once had a tidy little business washing cars for £10 a go.

What I’m best at:

What helps me deliver success for brands is empathy, and the ability to quickly understand a clients’ and business’s objectives, opportunities and challenges. I help brands understand and get the best out of their Owned, Earned, Shared, and Paid media through integrated planning and have a proven track record both agency and brand-side.

What I’m known for:

At work I’m a client guy, very focused on the people that keep our business going. At home I’m a family man, father to two beautiful kids and I love nothing more than hanging out with them.

Strong opinion I have about my craft:

You could have the best media plan or strategy in the world, but if you haven’t got great content it's going to fall flat.

Fun fact:

With absolutely zero experience or know how I just bought an old busted 20 foot fishing boat called Penguin. I’ll let you know how I get on.