Role at Rise at Seven:

Strategy Director.

I lead our strategic search thinking — turning market insight, audience signals and company USPs into branded growth programmes that scale. Whether it’s global B2B pipelines or B2C brand visibility, I build search strategies that drive business pipeline (not just ranking positions).

Where did it all start for you?

Former journalism student, started out at magazines and newspapers before learning the digital ropes on apps and websites (don’t ask about my time at a few lads mags or national tabloids). Worked in a series of agency and client-side roles in end to end content and marketing at some of the world’s biggest B2C and B2B brands both client and agency-side.

Experience so far:

With over 13 years of experience, I’ve run digital marketing and audience-centric content strategies across global brands like Hilton Hotels, BT, UPS, Google Cloud, as well as consumer-focused brands like Nando’s, New Look and Burberry. I’ve worked across agency powerhouses (Forward3D, Essence, Performics,Velocity Partners) and in-house at Sky, Associated Newspapers and ethiXbase360, always focused on how to drive business impact through search and wider marketing activity.

What I’m best at:

Uncovering the signal through the noise and translating it into high-performing organic strategies. Especially where the stakes are high — regulated markets, complex buyer journeys, or multi-product brands in various markets where nuances can make or break a marketing programme.

What I’m known for:

Bringing calm, clarity, and structure to chaotic challenges. Being a safe pair of hands for brands navigating messy platforms, shifting algorithms, and complex global teams.

Strong opinion I have about my craft:

Make content with your people, for your people – and assume nothing. Producing content without audience insight is like shooting without aiming.

Fun fact:

I have/had a Guinness world record for the most number of burgers flipped in a minute, previously had a job walking around London for the day in my pants and have lived on a narrowboat along the UK’s canals and rivers.