Rise at Seven announces rebrand to better reflect the future of SEO industry
Rise at Seven, the agency best known for redefining creative SEO, has announced a full rebrand and repositioning to meet the evolving demands of search, social search and AI search.
Now positioning itself as a search-first content marketing agency, Rise at Seven is doubling down on organic media planning, multi-channel, stating the role of SEO is no longer to serve the website but algorithms where brands are either found or lost across the internet.
They say “we exist to create the next category leaders across every searchable platform. IKEA wouldn't appoint us to build awareness of IKEA, but to lead the category in sofas or wardrobes. Building brand and category signals for the internet and people and we do that through content”.
The reinvention impacts all of the agency’s entities throughout the UK and US, a result of the agency’s vision expanding “far beyond the traditional definition of SEO to lead the charge in the next generation of multi-channel search and content marketing.”
This announcement comes on the heels of several international client wins, including Ninja who appointed them to lead the category in Airfryers in the UK alongside Emirates group, and Axa Health. Whilst also being added to the Kroger roster in the US market and expanding SIXT US relationships across Europe.
In a move to give clarity in a market that's demanding it right now, Founder and CEO, Carrie Rose, says:
“The industry has seen the biggest shift in history. Clicks are declining in the market, and the most valuable digital commodity in today's search world is real estate and visibility. And to own real estate we are required to create and optimise content for multiple platforms including social search, AI search, traditional search, media and retail. It’s about understanding consumer behaviour and creating content that meets people where they are from ChatGPT to TikTok to Google”.
Founded in 2019, Rise at Seven has been at the forefront of merging SEO, digital PR and content into performance-led strategies. With a client list that includes Capital One SharkNinja, Bumble and Parkdean Resorts, the agency has carved out a space for bold, culturally resonant campaigns that go beyond traditional search.
This rebrand solidifies Rise at Seven’s shift towards organic media planning, a practice that unifies social, content, PR and SEO under one strategic roof. With the rise of AI search, video-based discovery, and increasingly complex user journeys, the agency is leading the charge in integrating brand salience with SEO (now being called search experience optimisation). .
“Our job is to help brands own their category, not just rank, but dominate mindshare,” said Rose. “We’ve done it for Ninja in the air fryer space, for Capital One in credit cards, and we’re doing it again for emerging brands looking to grow fast.”
As part of the rebrand, Rise at Seven has launched a new website, unveiled refreshed positioning, and teased several upcoming service innovations built for the next era of organic growth.
CEO & Founder of Rise at Seven, and my job is to be out in the market and see which way the wind is blowing in the next 1, 2, 5 or 10 years time and bring that home to my team and clients. I lead the vision of the agency across the UK & US.
