The Best Valentine's Campaigns

Valentine's Day has long been a prime opportunity for brands to showcase their creativity and connect with audiences in unique ways.

From heartfelt gestures to funny twists, here are campaigns that did not disappoint.

Air Fryer Gift Hinting Service – Ninja

Ninja is known for their incredible air fryers; Ninja introduced a ‘Hinting Service’ to help people subtly inform their partners about their ACTUAL desired Valentine’s gift. Users could send a playful message hinting at their preferred air fryer model, avoiding any gifting disappointments. This campaign cleverly combined product promotion with people's wants.

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Tesco – Hard Launch


Tesco offered ten couples the chance to have their photo projected onto a large Tesco store, along with winning flowers and a £100 voucher. The campaign saw significant engagement, with numerous individuals tagging their partners and expressing their affection for the chain on social media.


Name a Rat After Your Ex - BETUS

BETUS took a bold approach by allowing you to name a rat after their ex. This campaign resonated with those looking for a humorous or cathartic way to move on from past relationships, generating significant links, coverage and impact on social media.

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Red Robin's Onion Ring Proposal Contest

Red Robin Gourmet Burgers, Inc. launched a unique campaign encouraging partners to propose using one of their signature onion rings on Valentine's Day.

Couples who participated and shared their proposal photos or videos on the company's website had the chance to win a diamond engagement ring valued at up to $10,000.


Heinz’s Emotional Support Ketchup Bottle

Heinz tapped into the idea that ketchup is a beloved comfort food with its "Emotional Support Ketchup Bottle" campaign.

The brand released limited-edition bottles designed to provide emotional comfort to those spending Valentine’s Day alone or simply needing a bit of extra support.

The campaign playfully highlighted Heinz’s strong brand loyalty and emotional connection with its consumers.

'Love Letters of New York City' – Popup Florist

Kelsie Hayes, owner of Popup Florist, initiated a heartfelt campaign inviting New Yorkers to write anonymous love letters.

Over 500 letters were collected in special mailboxes, with select entries showcased in a floral-themed art installation in SoHo. This highlighted the city's romantic spirit whilst drawing a lot of attention.


Coffee is a Love Language - Philips Home Living

Philips Home Living capitalised on coffee lovers by launching the "Coffee is a Love Language" campaign.

They encouraged customers to express their affection through the ritual of making and sharing coffee, positioning their high-end coffee machines as the perfect gift for partners who cherish their morning brew.

The campaign focused on how small daily gestures can convey love in meaningful ways.

If you're looking to make people fall in love with your brand some of the examples above are from us - Speak to the team at Rise at Seven today and discover how we can help you break through the noise.