Driving demand for Chiquito
The Challenge
Chiquitos came to us with a challenge. After closing multiple stores during lockdown, Chiquito had lost relevancy, particularly amongst a Gen Z audience and in their category of Mexican resturants. They chose Rise at Seven to help inject them back into culture, find a way into a new channel for them (TikTok) and reposition the brand in a creative way.
Recreating the famous Simpsons Nacho Hat
What We Did
On both The Simpsons and Despicable Me, a GENIUS nacho hat made an appearance, which sent everyone wild. A hilarious concert where Homer could eat nachos and dip into melted cheese all on his head, this left everyone questioning why this doesn't exist in real life? 👀
Well, we had the perfect client for it. We launched a creative campaign/stunt featuring the best Gen Z influencers, launching the world's first REAL Nacho hat exclusively within Chiquitos restaurants. This was designed not just to create social noise but drive footfall.
34% increase in search demand for local Chiquitos
The Results
The campaign reached over 1.7M people organically, working with creators to launch the nacho hat and create brand love. The campaign then spread to the media, causing over 40 top-tier headlines across Daily Mail, The Sun, Drum, Elle, CNBC and more. During the short campaign period their following increased by 13.4%. The campaign drove branded search to increase by 34%.
